Affiliate Disclosure
Jackpotjoy operates on revenue from affiliate partnerships with online casino operators. This page walks through how exactly that model works, what it costs you as a reader, and the rules in place to keep the funding mechanism from spilling over into editorial output. The wider site-level context sits on the About page, while the flagship operator review lives at the Jackpotjoy Casino homepage. If you have already read this style of page on other review sites and only want the differences, the short version sits at the end.
1. How Jackpotjoy gets paid
When a reader follows an affiliate link from Jackpotjoy and opens an account on the operator's platform, Jackpotjoy can earn a commission. That commission is settled by the operator out of its own marketing budget. It is never charged to the reader and never increases any cost on the operator's site. Two arrangements are widespread across the industry, and Jackpotjoy works with both depending on the partnership: a fixed CPA (cost-per-acquisition) paid out one time when a qualifying account is created, and a revenue-share deal under which a small slice of the operator's net gaming revenue from that account is sent back to Jackpotjoy over time. The mechanics stay invisible to the reader; the only practical consequence is that the operator knows, at account creation, that the click originated on this site.
2. What it costs you
Nothing. Following an affiliate link costs the reader exactly the same as a direct link. Bonus terms stay the same. Stakes stay the same. Withdrawal speeds stay the same. The price of playing on the operator's site is identical whether you arrive through a Jackpotjoy link, a Google ad, or by typing the URL directly into your browser. If anything, partnership pages occasionally surface an exclusive welcome offer slightly better than the default. Where that happens, the review will say so plainly.
3. Why this is allowed to be neutral
The honest answer is reputation arithmetic. A casino review site stays in business by being right about which operators are worth registering at. Push scores up to flatter partner brands, and within a few months the audience that supplies the traffic — and therefore the commissions — drifts off to a competitor. The long-term commercial incentive for an affiliate site is identical to its editorial incentive: tell the truth about which operators are good and which are not. A consistent rating framework is applied identically to every operator that gets a full review, partner or not. Jackpotjoy has rated partner operators at six and lower, and has rated operators with no commercial tie at eight and higher.
4. What "not influencing the review" means in practice
Three specific rules. First, partnership status is not an input into the score: the eight criteria are evaluated against observed performance, full stop. Second, partnership status does not unlock softer framing: where a partner operator has an issue — sluggish withdrawals, opaque bonus terms, a thin live-dealer roster — that issue surfaces in the review under the relevant criterion. Third, operators never pre-approve content. We do not submit drafts for sign-off. Operators see Jackpotjoy content for the first time once it is published, exactly like everyone else.
Two further rules cover factual updates. If an operator reaches out to flag a factual error in a Jackpotjoy review, we check the claim, correct it where it turns out to be wrong, and add a dated note at the foot of the review explaining what was changed. We do this whether or not the operator is a partner. If an operator argues that a low score is "unfair" without pointing to a factual error, the score stays in place and the reply is that the same rating methodology applies to every operator equally.
5. Recognising affiliate links
Every outbound link from Jackpotjoy that points to an operator carries the rel="nofollow noreferrer noopener" attribute, which is the standard signal to search engines that a link sits inside a commercial relationship. The link itself typically routes through a tracking redirect at /go on this domain. That redirect lets us count clicks for our own analytics before passing the user on to the operator. The user's browser arrives at the operator's site exactly as it would from a direct link; nothing extra is appended to the operator's URL on the user's side. Some links on Jackpotjoy that point to regulators, helplines, news organisations and game studios are not affiliate links. Those carry just rel="noreferrer noopener".
6. Compliance with disclosure rules
The applicable UK rules are the Consumer Rights Act 2015 (which bars misleading commercial practices) plus the CMA and ASA guidance on undisclosed affiliate marketing, both of which require affiliate relationships to be disclosed clearly enough that a reasonable reader understands the commercial nature of the link. This page is the site-wide disclosure for Jackpotjoy; on top of that, operator review pages carry an inline disclosure note above the first affiliate CTA so the relationship is visible without scrolling all the way to the footer. International readers should also note that the FTC (in the United States) and the CMA (in the United Kingdom) require equivalent disclosure for advertising aimed at their own residents.
7. Commitments to readers
The short list of obligations Jackpotjoy accepts under this funding model is brief. Disclosure is up front and visible, never tucked away. Reviews follow a fixed methodology that does not bend for partners. Mistakes are corrected on a published timeline. Operators do not pre-screen content. Affiliate status is signalled in the markup so technically literate readers can confirm it themselves. A full description of the editorial process — fact-checking, source standards, correction handling — is available on the Editorial Policy page. Anything that looks like a breach of these rules can be flagged through the Contact page, with substantive complaints logged against the relevant review.
8. Wider context for readers
Three further pointers sit alongside this disclosure. The player-protection commitments folded into every operator score are explained on the Responsible Gambling page. The privacy practices that govern any data collected from you while reading Jackpotjoy live on the Privacy Policy page, with the technical detail of cookies and similar storage spelled out on the Cookie Policy page. The full overview of what the site covers is the Jackpotjoy Casino homepage and its onward links.